You don’t need a crystal ball to know what it means. It means video is not only the content variety of the moment, it’s the content variety of the future for years to come. It means video is everything, and any business owner that refuses to believe that is taking a huge risk of being forgotten. There’s no question about it—online video is booming. Not only is over 48 hours of video content being uploaded to YouTube every minute, people are watching everything from online content to TV and movies online and brands are incorporating into their websites at record pace. Online video is everywhere you look.
Back in November, Cisco’s VP for Marketing and Emerging Technologies, David Hsieh, predicted that web video would soon account for a huge portion of Internet traffic saying, “Today over half of all Internet traffic is video—51 percent. And based on the current trends, we predict that in the next three years over 90 percent of all Internet traffic will be video.” In a speech this week at CES 2012, YouTube’s head of global partnerships, Robert Kyncl, confirms this bold prediction. Kyncl also predicted that soon 90 percent of all Internet traffic is going to be video.
Video isn’t just for entertainment anymore. It’s crossing over into all aspects of our lives, we are seeing the use of video purvey everything we do, whether it’s work, live, learn or play. It’s clear that, in modern society, people crave a quick, easy way to consume information. They don’t want to have to read big chunks of text, don’t want to have to search around for explanations and online video has positioned itself as the perfect way to provide people with that quick, easy to consume content that they crave, when and where they crave it.
90% of all web traffic will be video. That’s just a huge, gaudy number designed to do one thing: get your attention. In my case, at least, mission accomplished. This is a ablosolute game changing prediction. Do not let this tidal wave pass you by, we can help. Contact us today.
There is a new study by Facebook Page analytics company EdgeRank Checker that could help Page owners answer that question. When you do this right you can avoid cutting short the lifetimes of your posts and overshadowing them with new content. Each Page is different and needs to find its own optimal posting frequency depending on its content and audicence. The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts. , but no more frequently than every 3 hours is a good general guideline.
Last month after Facebook changed the news feed in September, EdgeRank Checker analyzed 30,000 posts by over 500 Pages with an average fan count of 140,000. The company defines the end of a post’s lifetime as when it receives 10% of the engagement per hour as it did in its most popular hour. The study found that the average post lifetime was 3 hours and 7 minutes, while the median post lifetime is 2 hours and 56 minutes. After a post’s death, it only receive a trickle of engagement and there’s little lost by posting again.
Most Page owners stick to roughly 2 to 3 posts a day. Page owners should remember this study when they have tons of great content and are anxious to share. Take a breath and watch your last post’s Likes and comments rise.
Facebook is giving advertisers 50% off when they keep users within Facebook like “Sponsored Stories”, “Like” buttons or business page. This according to a new report by social-marketing agency TBG Digital. If you are not aware, you have a choice when running Facebook Ads where that visitor will land when they click on your ad. Do they land somewhere on your website outside of Facebook or somewhere on your business page within Facebook. While it might be cheaper to send someone who clicks on your Facebook Ad to a Facebook Page, it’s still a total waste of marketing dollar to send them anywhere that isn’t a targeted landing page for that ad campaign. Don’t send them to the Wall. Don’t send them to the INFO tab. Do send them to a custom opt-in landing page, or email squeeze page.
Still hurting over being unfriended on Facebook? Here’s a fun infographic that could help you pinpoint where you went wrong along the way. The study by NM Incite, a Nielsen McKinsey company, looked at why we “friend” and “unfriend” people on Facebook, . The data is based on a survey of 1,865 users. The study reveals the most common reasons why users friend (and unfriend) people. For 82% of Facebook users, knowing someone offline is reason to add them on the social network. The next most common reason for adding a friend is having many mutual friends, a practice reported by 60% of users. Receiving offensive comments and not knowing much about the other person are the top two motives for removing others on Facebook, followed by sales talk and depressing comments.
You don’t need a crystal ball to know what it means. It means video is not only the content variety of the moment, it’s the content variety of the future for years to come. It means video is everything, and any business owner that refuses to believe that is taking a huge risk of being forgotten. There’s no question about it—online video is booming. Not only is over 48 hours of video content being uploaded to YouTube every minute, people are watching everything from online content to TV and movies online and brands are incorporating into their websites at record pace. Online video is everywhere you look.
